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:: Volume 7, Issue 1 (4-2016) ::
IJOR 2016, 7(1): 30-42 Back to browse issues page
The Impact of CSR and Semi-TDPD on Price-Based Revenue Sharing Contract
Mahdi Shafiei , Mohammad Modarres Professor
Sharif University , Shafiei_m@ie.sharif.edu
Abstract:   (2325 Views)

We develop a new coordination contract of manufacturer-retailer in a distribution system. A revenue sharing contract based on retail price is modelled, which is more practical to handle channel conflict. We also integrate two concepts of CSR (Corporate Sociality Responsible) and Semi-TDPD (Semi Third Degree Price Discrimination) into our model. Semi-TDPD strategy makes it possible to exploit the opportunity of customer behavior, by adopting a price discrimination strategy. According to this strategy, some customers who cannot or are not willing to pay the posted price, are allowed to purchase at lower prices through bargaining. To illustrate the proposed approach, we present some numerical examples. Through these examples, we investigate the impact of CSR and Semi-TDPD on decisions and also the good performance of this coordination.

Keywords: Revenue sharing, Distribution channel, Pricing, CSR, Semi-TDPD, Stackelberg game model
Full-Text [PDF 884 kb]   (2060 Downloads)    
Type of Study: Original | Subject: Supply Chain Management and Logistics
Received: 2017/02/20 | Accepted: 2018/01/4 | Published: 2018/04/2
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Volume 7, Issue 1 (4-2016) Back to browse issues page
مجله انجمن ایرانی تحقیق در عملیات Iranian Journal of Operations Research
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