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:: جلد 7، شماره 1 - ( 1-1395 ) ::
جلد 7 شماره 1 صفحات 30-42 برگشت به فهرست نسخه ها
The Impact of CSR and Semi-TDPD on Price-Based Revenue Sharing Contract
چکیده:   (1061 مشاهده)

We develop a new coordination contract of manufacturer-retailer in a distribution system. A revenue sharing contract based on retail price is modelled, which is more practical to handle channel conflict. We also integrate two concepts of CSR (Corporate Sociality Responsible) and Semi-TDPD (Semi Third Degree Price Discrimination) into our model. Semi-TDPD strategy makes it possible to exploit the opportunity of customer behavior, by adopting a price discrimination strategy. According to this strategy, some customers who cannot or are not willing to pay the posted price, are allowed to purchase at lower prices through bargaining. To illustrate the proposed approach, we present some numerical examples. Through these examples, we investigate the impact of CSR and Semi-TDPD on decisions and also the good performance of this coordination.

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نوع مطالعه: پژوهشی | موضوع مقاله: Supply Chain Management and Logistics
دریافت: ۱۳۹۵/۱۲/۲ | پذیرش: ۱۳۹۶/۱۰/۱۴ | انتشار: ۱۳۹۷/۱/۱۳
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جلد 7، شماره 1 - ( 1-1395 ) برگشت به فهرست نسخه ها
مجله انجمن ایرانی تحقیق در عملیات Iranian Journal of Operations Research
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