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Dr. Yahia Zare Mehrjerdi,
Volume 6, Issue 2 (9-2015)
Abstract
Abstract This author introduces the concept of Stepwise Strategy Approach (SSA) for dealing with a number of problems arises in the current age of technology. This new idea is combined with the knowledge of Grey Theory for adding flexibility to decision making process. Grey theory is useful for grasping the ambiguity exists in the utilized information and the fuzziness appears in the human judgments and preferences. This article is a very useful source of information for Fuzzy Grey and decision making using more than one decision makers in fuzzy environment. A case study on system selection comprised of 12 attributes and 4 alternatives is constructed and solved by the proposed method and the results are analyzed. For the validation of the results obtained by the Grey theory, the fuzzy VIKOR and Fuzzy TOPSIS were employed for computational purposes. The results of these three approaches on the proposed case study are closely related. Due to the fact that this author proposes the “Stepwise Strategy” approach for implementing a new technology in industries, where already the management of an older compatible type of technology is in existence, along with the grey theory concept and data whitenization approach, its contribution to the literature of operations research is highly recognizable.
Jahanyar Bamdadsofi, Razieh Birank, Fatemeh Mohammadnezhad Chari,
Volume 15, Issue 2 (12-2024)
Abstract
During the COVID-19 pandemic and the resulting constraints, businesses have encountered changes in their customers’ behaviors and business environments. Scholars have emphasized on the role of digital transformation as a response to these challenges. This study investigates the level of digital maturity in seven dimensions of digital transformation presented by Kane (2017) in small service businesses (SSBs). A mixed method combining the logic of statistical accuracy of questionnaire analysis with the realistic aspects of discourse analysis was applied. The results revealed that digital transformation does not fully occur among the SSBs. Instead, some extent of digitalization happened in various areas such as communications with customers and the digitalization of some aspects of services. Besides, the study revealed that the most frequent pathways taken by SSBs toward digitalization are the less capital-intensive and technology-based ones . Furthermore, customers are involved in three types of relational activities categorized as “transactional”, “intercommunication”, and “information sharing”.
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