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Showing 2 results for Competitiveness
Dr Hamed Anvaripour , Dr Farshid Namamian , Dr Maroofi Fakhraddin Naqhdehi, Dr Farhad Vafayi ,
Volume 12, Issue 2 (11-2021)
Abstract
Nowadays, with the expansion of globalization, increasing competition, the entry of various domestic and foreign companies, various products and advances in technology, maintaining customer satisfaction and loyalty has become difficult. One of the hallmarks of successful companies today is their competitiveness. The main purpose of this study is structural-interpretive modeling of industrial brand competitiveness in the petrochemical industry. This research is qualitative-quantitative mixed exploratory research. The statistical population in the qualitative part of the research includes faculty members and experts in the field of industrial management, marketing and industrial brand, professors familiar with the subject of research and managers and deputies with experience in petrochemical companies in the country using 16 snowball sampling method were chosen. In a small part, the statistical community includes personnel (managers, deputies and experts) of the marketing and sales department of petrochemical companies in the country. For sampling, due to the small size of the statistical population and the irreversibility of the questionnaires has been used the whole number and the whole population has been considered as a sample in a small part (N = 255). The research tool in the qualitative part of the interview is semi-structured and in the quantitative part the researcher has made a questionnaire. For data analysis in the qualitative part, fuzzy Delphi theme and technique analysis has been used and in the quantitative part, ISM technique has been used for data analysis. In the qualitative part of the research, a total of 14 variables were identified as factors affecting the competitiveness of the industrial brand. These 14 factors are: Technological opportunism, Brand strength, brand differentiation, Commercialization of innovation, Strategic entrepreneurship, Exploratory marketing, Innovative marketing, Brand charm, Strategic knowledge management, customer relation management, Brand management system, Strategic intelligence and strategic pricing
Dr Asadollah Alirezaei, Dr Hoda Moradi,
Volume 14, Issue 1 (6-2023)
Abstract
As one of the main challenges of the 21st century supply chain, complexity has become a crisis, costly, and difficult for many supply chain managers. However, few studies have prioritized this strategy. This study aimed to investigate the effect of supply chain complexity on competitiveness performance in the Iran Khodro Company. To achieve this goal, the relationship between different sources of complexity (upstream complexity, domestic production, and downstream complexity) and competitiveness performance is examined using a conceptual model. The statistical population of this study included all Iran Khodro experts, whose number reached 218 in 2022. Owing to the limitations of the statistical community, all members were selected as a sample. The collection tools for this study included two standard questionnaires: the supply chain and Porter's competitiveness performance. The content validity of the questionnaires was confirmed by experts, its construct validity was confirmed by confirmatory factor analysis, and the reliability of the questionnaires was confirmed using Cronbach's alpha coefficient and the combined reliability index. The collected data were analyzed using the structural equations in the LISREL software. The results of hypothesis testing show that, in general, supply chain complexity has a significant inverse effect on competitiveness performance.
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